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AAMP Insights: January 2024 Topic: Lead Generation & More

Hello AAMPers,

Here are some articles that caught our attention this month. 

In 2024, media companies must hit the platform reset button

It’s been a long time coming. But 2023 has signaled that it’s finally time for publishers to reconsider the volatile, often one-sided, relationship that many of them have with some of the biggest tech platforms. 


Lead generation and marketing automation: How they work together

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales.

The truth, of course, is rarely simple. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic. But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era.


Google turns off cookies for 30 million Chrome users, and that’s just 1%

Google’s long-expected purge of third-party cookies has begun. The company turned off cookies for 1% of Chrome users, amounting to approximately 30 million.users.

After a series of delays, Google has said it plans to phase out cookies for 100% of Chrome users by Q3 2024.


How audience and content teams can work together to attract new website readers

The AAMP (Association for Audience Marketing Professionals) is hosting a webinar on Wednesday, January 31st at 1:00 PM CT (2:00 ET / 12:00 MT / 11:00 PT).

You may be asking yourself - how can audience and content teams work together to attract new website readers? 

We have Endeavor Business Media’s Associate Director of SEO Strategy Erin Hallstrom joining us for an encore performance from her live session last fall.  Erin will walk through SEO’s impact on audience acquisition and engagement, and how teams can collaborate to utilize search engine optimization (SEO) to their advantage. 

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