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AAMP Insights: July 2023 Topic: Email Marketing

Updated: Sep 19, 2023

Hello AAMPers,


Here are a few articles that caught our eye this month on email marketing


Email Marketing is Dying: 3 Actions to Help it Survive (and Thrive)


Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty.


And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance.

 

6 Tactics to Create Recession-Proof Email Marketing

Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic.

 

Digital Marketing Trends to Watch Out for in 2023

Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing?

The market and consumer behavior have changed tremendously in the last few years. Marketing needs to consistently change to meet those demands, meanwhile ensuring the brand image reflects the same core values.


Marketing is becoming more niche-focused by the day. But here are some digital marketing trends that encompass all industries and domains. Let’s dive in!




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