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AAMP Insights: June 2023 Topic: Digital Skills

Updated: Sep 19, 2023

Hello AAMPers,


Here are a few articles that caught our eye this month on Digital Skills


What are the top skills you need for digital marketing?

Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.


Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions.


This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

 

10 Digital Skills That Can Make Students Instantly Employable in 2023


Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence (AI) to streamline workflows and supply chains.


As a result, today’s job seekers require specialized skills to help them stand out from the crowd. While some colleges, universities and training providers have modified or expanded their curriculum to meet the growing demand for digital know-how, many educators struggle to provide the essential skills students need.

 

6 Skills You Need to Become a Digital Media Leader

Making a career in the Digital Media industry requires a complex set of talents, drawing on a range of skills encompassing science and technology and art and design.


The following 6 skills are key success factors identified by the Centre for Digital Media for people entering the digital media workforce as necessary for people who want to advance their digital media careers. These are the skills that are taught in the Master of Digital Media as an approach to building, managing and leading digital media projects.


 

Why we care about compliance in marketing


Marketing compliance laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection.


The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance.



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