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AAMP Insights: August 2023 Topic: (AI) Artificial Intelligence

Updated: Sep 19, 2023

Hello AAMPers,

Here are a few articles that caught our eye this month on AI.

What Marketers Should Keep in Mind When Adopting AI

Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities?

That was the focus of a panel at The MarTech Conference, here are some of the takeaways from that discussion.


Artificial Intelligence: A Beginner’s Guide

Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds.

Of course, it’s exciting.

But stop for a moment and ask yourself a few questions.


How to Learn AI From Scratch in 2023: A Complete Guide From the Experts

We’re living through what is quite possibly a pivotal point in human history, where the importance of Artificial Intelligence (AI) is becoming increasingly undeniable. Just consider this statistic: 97% of business owners expect that ChatGPT will bring about positive changes in at least one area of their business, according to a survey by Forbes Advisor.

Throughout this article, we'll detail how to learn AI from scratch and offer insights from industry experts to help steer your journey. As well as covering the skills and tools you’ll need to master, we also explore how businesses can leverage AI in today’s landscape.


How to Use ChatGPT for Marketing: A Comprehensive Guide

In this article, we will explore how to use ChatGPT for marketing and how it can help you create compelling content that resonates with your target audience.

We will also discuss how content creators can use ChatGPT to streamline their workflow and save time while still producing high-quality content. So, whether you’re a seasoned marketer or just getting started, read on to learn more about how ChatGPT Marketing can help you achieve your goals.

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